All Posts by MaryKay Morgan

Why doesn’t my offer convert? 3 Unexpected Possibilities

Converting sales is your highest priority as a small business. No sales. No business.  So when your offer isn’t converting well, or at all, you need to figure out why… stat. When a small business owner comes to EFG with an offer that is under-converting, here are the 3 surprising “places” we look first: 1) […]

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Banish Overwhelm with One Simple Formula

Over my 10 years of working with entrepreneurs helping them turn what they love to do into a viable business, I have developed a specific formula that I’d like to share with you. It drills down to the simplest elements of what is required to make money in an information-centered business. This formula, together with […]

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Avoid the #1 Reason Businesses Fail

Running out of money is the #1 reason businesses fail. If there’s no money… you can’t pay yourself. you can’t pay a support team or employees. you can’t purchase the raw materials or the infrastructure (website, etc) needed to produce what you offer. you can’t do much of anything except stress… … EXCEPT, you can […]

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3 Keys to Effective Sales and Marketing Automation

Sales and marketing automation is hot, and for good reason. Done right, automation adds an astounding amount of leverage to your efforts. Here are my top 3 keys for bringing more automation to your funnels without losing that all important “personal touch.” Automation Tip #1: Begin with the End in Mind Knowing your audience and […]

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4 Top 3 Takeaways from Infusionsoft’s Partnercon 2014

It’s 5:30 am Sunday morning post the annual Infusionsoft Certified Partner meeting, aka: Partnercon 2014, and I am on fire! It’s a good, no make that GREAT feeling, and candidly, it’s been awhile. I’ve been a bit flat for the past couple of years. Sure, we’ve been growing steadily and serving our clients, and I […]

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Monday Mastery: How to Create Freedom in Your Business

If you asked 10 entrepreneurs to list their top 3 values, you can bet that at least 9 of them would include “freedom.”  You can hear it expressed as the “why” in their success stories: “I wanted the opportunity to pursue my dream. ” I wanted to have the ability to do work that was […]

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Grow Your Business Using the 5 Elements of a Great Story

You hear a lot about the importance of a strong brand and of great storytelling to the success of a business. And it’s true – brand and story are key elements in capturing and holding the attention of an audience ready, willing and able to buy your stuff. This is true for all businesses, but […]

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Monday Mastery: What do you deserve?

“You deserve a successful business that allows you to do what you love…” This phrase captivated my attention the other day. It was a marketing message from Who’sy Who making the requisite social media rounds seeking to entice the unsuspecting wanna-preneur onto their list or into their program.  I’m not sure what exactly because I […]

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Top 3 Marketing Mistakes – Are You Guilty?

Over and over we see these three marketing mistakes being made by newbie as well as the seasoned business owners, and they are deadly! In fact, you’re probably making at least one of them right now. Here they are: 1) Forgetting it’s about them not you. My mother was right. It’s only natural for humans […]

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