5 Mantras for Small Business Owners

Being a small business owner or a solo-preneur is tough. You find yourself hunched over your laptop at 1AM, scrambling to complete tasks that larger companies take for granted, like customer service, accounting, and copyediting. You are no stranger to exhaustion, or to spending hours on the phone with customer support for everything from your […]

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1 It’s About Them… Not You

Think back to when you first started building your website, writing your copy, and marketing your product or program. You probably spent hours trying to answer questions like, “What makes me unique?” “What are the best features I’m offering?” and maybe even, “What needs am I fulfilling?” After all, your intuitive sales brain told you […]

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1 Got Cash Flow?

Remember that old joke, “I can’t be out of money, I still have checks in my checkbook!” Sooooo savvy CEO, let’s be honest: when was the last time you balanced your business’ books?  How about looked at or – gasp – updated your monthly budget projections? The CFO hat is one of the last hats […]

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Monday Mastery: Know Your No

“NO!” The 2-ish child at the table next to us declared emphatically.  “NO!” She declared again, fists clenched, face contorting against her mom’s insistence that she eat her fruit. The mom was clearly stressed and the dad doing his best to disconnect so as not to have to deal with this little “monster” they’d brought […]

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1 How to Get to Know Your Prospects

Being able to move a prospect to a lead and eventually to a customer is a lot like “moving” that cute guy you see everyday at Starbucks to that cute guy who’s your date for Friday night to that cute guy you wake up every morning with and call “honey.”  When a new lead opts […]

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1 3 Quick Ways to Increase your KLT Factor

Your KLT (Know/Like/Trust) factor is inarguably one of the most important aspects of your business (what the heck is a KLT factor? Read this to find out). Not only is it the #2 reason why people buy from you (#1 being that you just ask them to do so), but it is the factor by […]

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Monday Mastery: Are You Willing to Work for Free by Andrrea Hess

Do you ever wonder: When is this being an entrepreneur doing my own business thing finally going to pay off?   I’m working really hard, yet I’m not making much/any money.  What’s it gonna take? The following is a brilliant Facebook status update from my friend and former EFGenius client Andrrea Hess that she has generously […]

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Valentine’s Day Special: How to Keep Your Partner(s) Happy

Happy Valentine’s Day! Today we have some advice on how to keep your partner happy… Your Referral Partner, that is! While click and conversions may not be quite as romantic as roses and chocolate, maintaining a healthy relationship with your those who send you business is an incredibly important component of any online business. As […]

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3 Quick Tips for Getting Out of a Copy Writing Rut

We’ve all been there. It’s 4pm (or worse, 10pm), and there’s only one thing left on your To-Do List… it’s time to write copy. And why is it still on your To-Do List? Because you’ve been avoiding it all day. If you’re anything like me, when it comes to writing copy, it’s all or nothing. […]

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