1 Does Your Website Accomplish Its #1 Purpose?

It’s clear from my travels around the World Wide Web, that many business owners do not know the #1 purpose of their website. Hint: it’s not to establish your brand presence.  It’s not to wow and impress with the latest fancy-pants technology (remember, Flash was once considered a cool must-have).  It’s not even for selling […]

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1 Email Hell? Put Email to Work FOR You with These Simple Tips

Distraction is the bane of entrepreneurs.  This is especially true since we tend to ADD characteristics at much higher rates than in non-entrepreneur populations. The high side of ADD tendencies is that they are also associated with creativity, out-of-the-box thinking, and higher than average levels of energy – ALL characteristics associated with being able to […]

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1 How to Design and Build a Converting Marketing Funnel – Part 1

“Marketing funnels” are like arteries in your business.  They pump vital revenue into your business.  Your marketing funnels flow your conversation, your offer, and its benefits, to your audience and returns to you their response.   A converting marketing funnel is one that delivers a strong percentage of “Yes!” responses from your audience.  Love that. First […]

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7 Banish Overwhelm with One Simple Formula

If you are an expert of any flavor (or you may call yourself a “coach,” “teacher,” “author,” or “speaker”) seeking to leverage your genius online (aka: make more money helping more people), then the type of business you are building is an “online information business.” This is essential to know, because there’s a set of unique […]

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A Marketing Story

It was not that long ago, 2006 in fact, when I discovered Ali Brown, “The Ezine Queen,” and I was immediately drawn to this world so dramatically different from the country club fitness business I was leaving behind.  By 2007, I was happily building my own 6-figure coaching business. I did not realize it then, […]

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