Category Archives for "Savvy CEO – Business Smarts"

Why doesn’t my offer convert? 3 Unexpected Possibilities

Converting sales is your highest priority as a small business. No sales. No business.  So when your offer isn’t converting well, or at all, you need to figure out why… stat. When a small business owner comes to EFG with an offer that is under-converting, here are the 3 surprising “places” we look first: 1) […]

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Banish Overwhelm with One Simple Formula

Over my 10 years of working with entrepreneurs helping them turn what they love to do into a viable business, I have developed a specific formula that I’d like to share with you. It drills down to the simplest elements of what is required to make money in an information-centered business. This formula, together with […]

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Avoid the #1 Reason Businesses Fail

Running out of money is the #1 reason businesses fail. If there’s no money… you can’t pay yourself. you can’t pay a support team or employees. you can’t purchase the raw materials or the infrastructure (website, etc) needed to produce what you offer. you can’t do much of anything except stress… … EXCEPT, you can […]

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Phone a Friend, Or Hire a Coach?

You know the old saying… It takes a village to start a business (or something like that). Not only do we work with entrepreneurs every day, but one of my good friends recently started her own business and has been texting me for copywriting advice ever since. And I don’t blame her; when you are […]

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Entrepreneur: It’s Time to Get Real

Yesterday my teenage daughter came stomping and scowling through the door. My office is in the front of the house so I called out to her as she stormed past me, “Hi! What’s the matter?” “I’ve been trying and trying to figure out this chemistry chapter and I just don’t understand it! I’ve been over […]

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5 Mantras for Small Business Owners

Being a small business owner or a solo-preneur is tough. You find yourself hunched over your laptop at 1AM, scrambling to complete tasks that larger companies take for granted, like customer service, accounting, and copyediting. You are no stranger to exhaustion, or to spending hours on the phone with customer support for everything from your […]

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1 Got Cash Flow?

Remember that old joke, “I can’t be out of money, I still have checks in my checkbook!” Sooooo savvy CEO, let’s be honest: when was the last time you balanced your business’ books?  How about looked at or – gasp – updated your monthly budget projections? The CFO hat is one of the last hats […]

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Valentine’s Day Special: How to Keep Your Partner(s) Happy

Happy Valentine’s Day! Today we have some advice on how to keep your partner happy… Your Referral Partner, that is! While click and conversions may not be quite as romantic as roses and chocolate, maintaining a healthy relationship with your those who send you business is an incredibly important component of any online business. As […]

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