Sales and marketing automation is hot, and for good reason. Done right, automation adds an astounding amount of leverage to your efforts. Here are my top 3 keys for bringing more automation to your funnels without losing that all important “personal touch.” Automation Tip #1: Begin with the End in Mind Knowing your audience and […]
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Over and over we see these three marketing mistakes being made by newbie as well as the seasoned business owners, and they are deadly! In fact, you’re probably making at least one of them right now. Here they are: 1) Forgetting it’s about them not you. My mother was right. It’s only natural for humans […]
Continue readingIf you own an internet business, you probably spend the vast majority of your waking life in front of a screen. I know that’s how we often feel here at EFG. You are probably no stranger to searching for lost and forgotten emails; to IM’ing with a support team member who knows less about whatever […]
Continue readingThere are many reasons why I use and recommend Infusionsoft and today, right smack into my email inbox landed another: Snap. If you’ve ever suffered the post-event business card blues, today is your lucky day. You know the feeling: you return from an event with a stack of business cards – all with hand scribbled […]
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