Category Archives for "Marketing Genius"

Why doesn’t my offer convert? 3 Unexpected Possibilities

Converting sales is your highest priority as a small business. No sales. No business.  So when your offer isn’t converting well, or at all, you need to figure out why… stat. When a small business owner comes to EFG with an offer that is under-converting, here are the 3 surprising “places” we look first: 1) […]

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3 Keys to Effective Sales and Marketing Automation

Sales and marketing automation is hot, and for good reason. Done right, automation adds an astounding amount of leverage to your efforts. Here are my top 3 keys for bringing more automation to your funnels without losing that all important “personal touch.” Automation Tip #1: Begin with the End in Mind Knowing your audience and […]

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Grow Your Business Using the 5 Elements of a Great Story

You hear a lot about the importance of a strong brand and of great storytelling to the success of a business. And it’s true – brand and story are key elements in capturing and holding the attention of an audience ready, willing and able to buy your stuff. This is true for all businesses, but […]

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Top 3 Marketing Mistakes – Are You Guilty?

Over and over we see these three marketing mistakes being made by newbie as well as the seasoned business owners, and they are deadly! In fact, you’re probably making at least one of them right now. Here they are: 1) Forgetting it’s about them not you. My mother was right. It’s only natural for humans […]

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Why Unsubscribes Help Your Email Deliverability

Online business owners know that the single most important variable to our business is not our product or website… it’s our list. And, when it comes to your list, it’s easy to assume that bigger is better. In fact, people have been known to go to great lengths to grow their lists–even buying lists from […]

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Strengthening Your Brand and Your Story

There’s a reason that “branding” is such a marketing buzzword these days. In a time where businesses use everything from unique industry lingo to posting CEO selfies on Instagram to try to stand out from the pack, defining and building your brand is more important than it’s ever been. Chances are that at some point […]

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Keeping Up with the Updates

Last Saturday, I managed to spend the entire day without logging into Facebook. I left my house at 8am and didn’t get home until after 10pm, and during the hours in-between I managed to not scroll mindlessly through my phone even once. When I finally got home, I plopped onto the couch and logged into […]

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1 It’s About Them… Not You

Think back to when you first started building your website, writing your copy, and marketing your product or program. You probably spent hours trying to answer questions like, “What makes me unique?” “What are the best features I’m offering?” and maybe even, “What needs am I fulfilling?” After all, your intuitive sales brain told you […]

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1 How to Get to Know Your Prospects

Being able to move a prospect to a lead and eventually to a customer is a lot like “moving” that cute guy you see everyday at Starbucks to that cute guy who’s your date for Friday night to that cute guy you wake up every morning with and call “honey.”  When a new lead opts […]

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1 3 Quick Ways to Increase your KLT Factor

Your KLT (Know/Like/Trust) factor is inarguably one of the most important aspects of your business (what the heck is a KLT factor? Read this to find out). Not only is it the #2 reason why people buy from you (#1 being that you just ask them to do so), but it is the factor by […]

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